Brand Questionnaire

Name

First Name

Last Name

Business name

What is your business name? What is the meaning behind the name?

What is the purpose or your business?

What are the goals and mission of your business? What problem does your business solve? Try to answer this in 1-2 sentences:

What makes your business unique?

Why will clients and customers choose your business over the competition?

Why do you want a new logo + branding?

What 5 adjectives best describe your brand?

Who is your target demographic?

Gender, age, education, what adjectives describe them?

Who are your top three competitors?

Please include links, notes, or details

What are your big goals for your business?

How do you think you will expand/grow in the future?

Where will your logo primarily be used?

Web

Merchandise

Other

Do you have any color preferences or existing brand colors that you'd like incorporated in your new brand?

Please describe/explain

Are there any colors or imagery that you want to avoid?

Please describe/explain

Do you have any other thoughts on the feel, design, or colors for your brand?

Please share

Words + Tags

Do you want any specific words incorporated into your logo/branding? Please provide details:

Additional Info

Share any additional info about your company or your goals for your brand:

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